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February 2022

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Feb

The Pharmaceutical Industry

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The pharmaceutical industry is a vast field, with a wide range of products that treat and cure a variety of diseases. The industry has historically centered on the United States, although there are many other countries as well. The largest companies, including Merck and Pfizer, are also located in Switzerland and the United Kingdom. Biotech […]

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  In the sports nutrition market, product differentiation is very important. The most important thing for a brand to keep in mind is the demographics of the consumers. A sports nutrition product must cater to both a millennial and a baby boomer consumer. Active lifestyle consumers are more likely to buy products that support muscle. […]

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  The market for weight management products is booming in emerging markets like China and India. With an increasingly modern lifestyle, the average person is concerned with his or her weight. Moreover, there are several diseases linked to being overweight, such as cardiovascular disease and diabetes. For these reasons, there is a growing need for […]

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